In a stunning collection of occasions, Twitter, the social media large modified its iconic emblem model from a blue fowl to letter ‘X’. The rebranding of the corporate happened in mere 3 days. Together with the emblem, the title of the social media app additionally modified to X and browsers shall be redirected to twitter upon looking out x.com.
On Saturday, 22 July, Elon Musk knowledgeable the general public via a tweet a few full digital makeover, revealing the brand new emblem on Sunday. This makeover comes after Elon Musk registered Twitter below the title of X Corp earlier this 12 months within the month of April.
Motive for Twitter’s Rebranding
After dropping the announcement which took the digital world by storm, many questioned what prompted the corporate to undertake this transfer. Nonetheless, the corporate didn’t instantly reveal its purpose for taking this daring transfer. Later in a tweet, Elon musk revealed that ‘X’ is greater than only a beauty change and was pushed by twitter’s want to adapt to values of a altering world with major deal with free expression. It focuses on turning into an “every thing app” by facilitating folks with options equivalent to cost of rents, scheduling appointments and on-line purchases.
X: A Dream for Musk?
The letter ‘X’ holds symbolic worth for Elon Musk and his ventures. SpaceX, Tesla mannequin X are a few of the ventures the place Musk determined to include the letter. Though his desires have been multifaceted, this development of incorporating the letter ‘X’ can now be confirmed by this nice determination of rebranding twitter after ‘X’.
Whereas business consultants regarded it as an incredible transfer on the corporate’s half to remain aggressive and trending available in the market, the consumer base alternatively confirmed blended reactions to this determination. Whereas some regarded ‘Larry’ the blue fowl as an iconic trademark for twitter, others considered it as a future strategy on a part of the corporate.
Any Change in Options?
Elon Musk has spoken a number of occasions of his purpose to show Twitter into one thing just like WeChat. Though, the app is the set to herald new options quickly, no new adjustments in options have been introduced thus far. Whereas some twitter customers confronted glitches whereas the app was present process a makeover, the corporate’s dedication to offering a superb consumer expertise stays unchanged. The main target has now been shifted to enhancing consumer engagement, promising a extra intuitive and streamlined expertise.
Acquisition of Twitter by Musk
Elon Musk, the CEO of Tesla and SpaceX purchased twitter in October final 12 months for $44 billion increasing his already numerous portfolio. Throughout his press convention following the acquisition, he emphasised his dedication to sustaining twitter’s goal of striving for freedom of expression and openness. Finalized after weeks of negotiations, it’s believed to be the best acquisition within the historical past of the tech business